Privacy Policy
This privacy policy sets out how we gather, use, hold and protect(“process”)any personal information that you give to us when you use ACTcenter.co.uk accessed via the website at www.actcenter.co.uk
By continuing to actcenter.co.uk you are accepting this policy.
Some personal data information is essential to actcenter.co.uk and our supplying a service to you. If you do not wish to allow us to process your data then you will not be able to use our services.
Useful contact details and a summary of the control you have over your personal data can be found at the end of this policy.
Compliance In processing personal data, we will comply with relevant legislation in force from time to time in England. We may change this policy from time to time by updating this policy as we improve our service to you and as relevant Data Protection legislation comes into force.Your personal information will continue to be held in accordance with our policy as it develops. We will not reduce your rights under this policy without your explicit consent.Age Limit Please be aware that this website is for use or registration by those aged 18years or older. Data Controller and Processor We gather data on three groups,I.the non-registered viewer of our website in which our services are described including those asking for vehicle alerts (“Viewer”),II.our users registering in order to book a vehicle(“Users”)III.our providers registering in order to offer vehicles for hire through actcenter.co.uk ("Providers"). Accordingly we are a Data Controller for the following types of data:• Where you are merely reviewing our Services we will normally only gather data indirectly but might also do so directly if you i) request vehicle alerts ii) engage with us on social media as examples.•Where you are our User or Provider we will gather data indirectly and directly.Data Controller and Processor Where you are a User we will gather data only in so far as it is necessary to provide Services to our Providers and our Provider remains the Data Controller who is responsible for deciding how your data is used by us. Should you have any questions concerning your personal data held by one of our Providers you should contact our Provider direct with whom you booked a vehicle.
Legal Basis for Processing We are required to process your personal data in a lawful, fair and transparent manner. Consent –where you are a Viewer you will be accepting our cookie policy in order to continue to view how Services operate. We detail below the extent of indirect use of data which is anonymised and is not designed to identify you individually.Contract –where you are inquiring about entering into a contract with us including if you request vehicle alerts as a Viewer, or where you are a User sending us enquiries, or a Processor registering vehicles for hire with us,we process data necessary to answer your enquiry and process your account on behalf of our Providers in order to provide you with the Service. Our Service may include being in contact with you as follow up even after your journey has been completed to ensure that all issues concerning your booking have been dealt with.Legitimate Activities –where we are required to store information for legal purposes, for example where you have been a User or Provider and for insurance and contractual purposes, we do so as part of our legitimate activities as a lawful business. actcenter.co.uk’s Website Indirect/Anonymous Tracking Some personal data may be processed by us when you are merely browsing actcenter.co.uk .Cookies You can choose to accept or decline cookies from our website.A cookie is a small file which is placed on your device when you visit a website. The file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies help us provide you with a better website by tailoring the website operations to your needs and to respond to you as an individual user such as identifying which pages you find useful and which you do not.Such a cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and does not identify you individually.Merely by browsing our website, actcenter.co.uk tracks your use so that we can offer you a better user experience relating to your navigation habits. This helps us analyse data about social media traffic and improve actcenter.co.uk order to tailor it to the needs of our customers. Google Analytics Our website uses Google Analytics, an analysis service by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.Google Analytics allows usto analyse the use of our website application usage.The information about your visit collected by Google Analytics is usually transferred to a Google server in the USA and saved there. Google will use the information collected on behalf of the application operator to evaluate the users' use of the application, to compile reports about the
users' activities within this application, and to provide further services for the application operator related to the use of the application.We will not gather any personally identifiable information about you through Google Analytics.You can find more information about what data can be collected via Google Mobile App Analytics athttp://support.google.com/analytics/bin/answer.py?hl=en&answer=2568871.By using the website, the user explicitly consents that his or her information is collected via Google Analytics.What we might collect. actcenter.co.uk collects the following types of information:•identification of your past and current use of actcenter.co.uk•technical information from your device to enable it to interact with our system•information about your visits including page response time, pages visited, methods of browsing and similar Direct Information Gathering Some personal data may be processed by us when you have requested a product or service from us, whether as part of an agreement to purchase from us or merely requesting further contact from actcenter.co.uk such as vehicle alerts.Risk and Personal Data Please note that sending information over the internet is not completely secure and we cannot guarantee the security of your data while it is in transit. Any data you send is at your own risk. Please do not include sensitive personal data sent over the internet.What we might collect•name•contact information including postal address, email address and telephone contact details•demographic information such as location and destination•status of your permission to drive a vehicle in the European Union•other information relevant to your journey needs,price and vehicle preferences, •interest in customer surveys and/or offers we have made•location information, contact details and personal information relating to your driving and journey needs on particular dates where you have asked for vehicle alerts Compilation of Data In order for your online store to function and optimise it is essential that we hold onto and connect data together to identify you and how your business, vehicles or journey needs operates including ownership and legal status relevant to vehicle rental. Where you are an individual, whether as Provider or User this will constitute your personal data. This will include vehicle profile data, your name and similar information, demographic information, price points, legal status and similar.
Testimonials We would be delighted if you would provide us with testimonials of your great experiences with us. We will review these before placing them on our marketing literature including our website and will only use your first name or an assumed name if you so wish. Should you wish for your testimonial to be removed please let us know using the contact details provided below.Customer Experiences We may also keep data to record the appreciation shown by Users and their experiences. This is for internal purposes to enable us to check that we continue to provide an excellent service. If the record is initiated by us then we will anonymise it, using only first names. Should the record be initiated as a result of a request or complaint by you as User or Provider against the party you have contracted with then only essential information relating to the issue will be kept and in that event for no longer than 1 year months unless you request otherwise. After 1 year we may retain information showing the fact of the request or complaint for training purposes but the information will be anonymised.What we do with the information we gather We take different types of information from you. Processing of anonymous data is either stored on your device and not accessed by us (eg cookies) or informs our statistical analysis on website and page use (eg traffic cookies, Google Analytics). Processing of your personal information involves a number of different actions depending on why you have supplied us with information: Storage The information we hold about you may be stored outside the European Economic Area in order to process your data.Initially your personal information is held securely by actcenter.co.uk or our third party supplier. They would not normally view or use your personal information unless there is an issue with the use or security of holding your data. They may be involved in sending newsletters or information relating to a completed vehicle booking to you, which originate from actcenter.co.uk. We hold your data securely. In normal circumstances information relating to inquiries or contracts with use is held for a maximum of 6 years.Anonymous Tracking•to customise actcenter.co.uk according to your preferences and tastes•to improve how we display information on our products and services on our website for your benefit and in keeping with your device•to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;•to allow you to participate in interactive features of our service, when you choose to do so;•as part of our efforts to keep our site safe and secure;
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